今日导读

为什么百年娱乐巨头迪士尼能**源源不断的创造力呢？为什么麦当劳、肯德基明明都是卖汉堡，却总能新品不断呢？为什么疫情期间有的企业不费吹灰之力就能转型成功呢？今日共读西学，一起来拆解一下他们**微创新的共同逻辑吧。

Think differently. See differently.

01 心法分享

【心法】

基本元素 + 组合算法 = ∞ （无限可能）

数学是很多学科和科技应用的理论基础，是不是也可以作为思维工具，应用到我们的生活和学习工作中来呢？

比如：

3+3+3=9 而3×3×3=27

基本元素不变，通过不同组合，放大效能。

栗子：

三原色组合 = 五彩缤纷的世界

26个英文字母组合 = 英语

面包×肉排×蔬菜组合 = 麦当劳各种口味的汉堡

碳元素排列组合 = 各种新型材料（如防弹果冻）

**人物×故事×魔法 = 迪士尼源源不断的生命力

...

组合数学无处不在，它的应用就是在纷繁复杂中找到最优解。

【心法应用】

通过组合基本元素，创造无限可能。透过繁杂的表象，**本质元素。（英文写作最看重的一点）

组合数学研究离散对象，而计算机科学的核心内容是使用算法处理离散数据，可以说，组合数学就是信息时代的数学。

企业管理/金融投资/交通...很多领域都有组合数学的影子。

02 外刊阅读

Identify your value proposition with this mathematical concept

“Combinatorics is the branch of mathematics involved with the combination of things. Say I wish to manufacture **all plastic figures involving three different head types, four different body types and three different leg types. I only need to manufacture 10 different products (3 + 4 + 3). Right? But if these parts are interchangeable, I can produce 36 different toys (3 × 4 × 3) – 36 products from 10 inputs. Neat. Add colors to those shapes – you get the picture. This is how modular toy manufacturing works.”

Here’s how:

• Recognize that success in any industry comes in a variety of forms – if the chosen form makes sense to the target customer.

• Appreciate that post-coronavirus the needs of your target customer may have shifted, e.g. the demand for cruise ships, the delivery of education online.

• Commit to identifying and remaining focused on your target customer — study him, her or it (if a business) in detail.

• Research the strategic factors relevant to your target customer and how they define them. Interviews are great for this. Build your strategy around those factors.

On the other side of this coronavirus crisis things won’t return exactly as normal. Industry features have shifted, and new niches will emerge. Like the pieces of a jigsaw puzzle your business’s profile must fit that of your target customer, who may emerge with slightly different requirements at the other end of this virus. There’ll be a place for you and your business. Why not use combinatorics to find it?

写作语料

modular 组合式，模块化，模组式

yields the most value to them 价值最大化

leave aside 将（话题等）搁置，将…放在一边…

restaurateur 饭店经理, 餐馆老板, 餐厅经理…

jigsaw puzzle 拼图游戏

strategic factors 策略因素

niche 利基市场，生态位

03 思考一下你能想到哪些其他应用呢？ (小伙伴们接力)以下地图题写作中最重要的 overview 怎么写？（雅思小作文要拿高分，尽量用到 mathematical jargons and mindset）

欢迎在评论区交流讨论~

Overview 范文示例

Despite the apparently significant changes, the park retains the basic elements of flowers, water, seating and music, with the addition of a cafe and a children's play area.

04 精彩思想碰撞

杬君老师点评示例：

实名表扬Leo，今天的打卡非常有自己的思考和见解。阅读外刊➡️提炼心法➡️结合自身经历➡️应用心法➡️发现了厂家盆满钵满收获“战争利益”的秘密（关键是在就地取材，节约成本的前提下。）

英语只是一种工具，通过这个工具我们去获取新知和观点，目的是为了能化为己用，应用到学习生活工作社交中，学语言，可不只是为了好词金句式的炫技。

THE END

文段｜Harvard Business Review

文图｜部分来自网络（侵删）

封面｜来自网络（侵删）